Promotion of Tahitian Pearl in Japan

A partnership renewed with the Tahitian Pearl Promotion Society of Japan (TPJ)for the promotion of the Tahitian pearl in Japan.

The President of french Polynesia, Mr. Oscar, Manutahi TEMARU, with the assistance of Mr. Antony GEROS, the Vice President of the Country and Mr. Temauri FOSTER, the Minister of Marine Resources, met with the President of “Tahitian Pearl Promotion Society of Japan” (TPJ ), Mr. Okuda KAZUYA, and also Mr. Andy MULLER and Mr. Koji ISAOWA, members of the board of Directors of TPJ, to make a report on the sales and the promotional actions for the Tahitian cultured pearl in Japan.

This Japanese professional organization, established in 1993, comprises the biggest Tahitian pearl’s buyers in Japan. Japan remains the main purchaser of Tahitian cultured pearls and thus represents 77% of the Tahitian pearl’s market share industry. However, since the beginning of the dissolution procedure of the former GIE Perles de Tahiti, in 2009, no partnership has been undertaken between the TPJ and Maison de la perle, which took over the GIE and its mission to promote the Tahitian pearl.

During this meeting, a partnership between the TPJ and Maison de la perle, with an overall budget of nearly 18 million XPF for the promotion of Tahitian cultured pearl for 2012, has been signed between the President of TPJ, Mr. Okuda, and the director of Maison de la perle, Mrs. Hinano TEANOTOGA, who gives credit to this “partnership which allows to strenghten the business relationship with Japanese buyers, considered as the first ambassadors of our pearl and to ensure regular and sustainable promotional activities, more efficient and with a better control on the expenses on our first target market: Japan. “

During the discussions between the President of the Country and the representatives of TPJ, other topics were stated such as the matter of the product’s quality. The Minister, Temauri Foster, wanted to reassure Japanese buyers of the rigor of the quality inspection proceedings, performed by the marine resources public department, to ensure the marketing of quality pearls and their « by-products », which is a guarantee of the credibility for the Tahitian cultured pearl.